When hail hits or an old roof begins to leak, homeowners search Google and call whoever holds the top map pack spots. I optimize your Google Business Profile, expand map rankings across target residential suburbs, manage Local Services Ads, and fix website trust signals so homeowners call you first.
Audit Parameters
These are the exact technical findings analyzed in my profile reviews. Here is what gets checked and corrected:
Impact: Misses map pack searches for 'siding contractor', 'gutter cleaning service', and 'waterproofing'
Add canonical secondary categories: 'Siding contractor', 'Gutter cleaning service', and 'Waterproofing service'
Impact: Fails to rank in affluent residential subdivisions 8 to 15 miles away where $20k+ roof replacements happen
Build dedicated suburb landing pages for top residential subdivisions and historical storm corridors
Impact: Lower Google Business Profile trust score and reduced homeowner confidence on five-figure reroofs
Upload 30+ high-res aerial drone photos, finished architectural shingle installations, and branded crew shots
Impact: Paying $90 to $140 per lead for out-of-territory calls or small repair requests Google no longer credits
Tighten geographic boundaries and job categories, submit lead-quality feedback, and monitor automated credits
Impact: Competitors with 200+ reviews absorb high-intent storm surge leads when severe weather hits
Implement an automated post-inspection review workflow for project managers and sales reps
The Problem
Roofing search is won in the map pack and Local Services Ads slots above it. Most contractors lose replacement contracts and storm leads for four fixable reasons:
Your shop ranks #1 near your industrial park address, but drops completely out of the map pack 10 miles away in wealthy subdivisions where full roof replacements occur.
When severe hail hits, homeowners call the top 3 map results with 200+ reviews. A slow review capture process causes you to miss lucrative storm restoration jobs.
Replacing a roof is a major five-figure investment. Profiles with few photos lose bids to competitors showcasing clean job sites, aerial drone shots, and warranty badges.
Broad-match keywords burn thousands on small tarp repairs, DIY questions, or outside service zones rather than high-margin asphalt, metal, or tile roof replacements.
Services
Every change is tied directly to local map pack rankings, search visibility, and booked roofing contracts.
Primary category, high-intent secondary categories, services catalog, and job photos set up the way Google and homeowners evaluate roofers on Search and Maps.
Dedicated service and city pages that rank for 'roof replacement [city]', 'storm damage roof inspection', and high-ticket residential roofing searches.
Google Verified badge setup, license verification, service radius targeting, lead-quality feedback, and automated-credit monitoring to keep lead costs in check.
Search ad campaigns built around roofing economics: insurance restoration keywords, full reroofs, commercial flat roofing, and call-focused landing pages.
Prominent warranty badges, manufacturer certifications (GAF, Owens Corning), financing callouts, and instant phone call triggers for mobile homeowners.
A clean, repeatable workflow your sales reps and project managers can execute after every final walkthrough: earning Google reviews and driving map velocity.
Free Download
A practical 2-page checklist covering the 11 key areas that decide whether local searchers find, trust, and call your business on Google Search and Maps.
Want a hands-on review of your profile? Request a free quick review
Process
Direct consultant workflow built for fast execution and clear accountability.
I inspect your Google Business Profile, website, review velocity, and map rankings across replacement and storm damage searches in your target service areas.
Identify the 2 or 3 highest-leverage issues costing you roofing contracts right now. No generic 50-page automated PDF reports.
Correct category mismatches, upload structured drone photos, build localized suburb pages, or eliminate mobile calling friction without agency bloat.
Monitor phone call volume, map pack rankings, and lead quality. Keep scaling what brings profitable replacements, eliminate what does not.
About
I am a Local SEO and Google Ads consultant helping US roofing contractors capture top map pack spots and book more high-ticket replacement jobs from Google Search.
When you work with me, you speak directly with the person running your profile audits and managing your local search setup. No account managers, no junior staff handoffs, and no 12-month lock-in contracts.
I focus on what directly moves the needle: a Google Business Profile that holds top map spots across your high-value residential suburbs, AI search optimization that gets your business recommended in Google AI and ChatGPT Search (see the AI search guide for contractors), Local Services Ads that run with strict lead filters, dedicated suburb pages that rank for high-intent searches, and mobile layouts that turn homeowners into booked estimate requests.
Free Audit Offer
If you run a roofing company and want to know where your Google profile, website, ads, or LSAs are losing you contracts, share your website and company name. I will review your presence and email back 2 or 3 concrete findings.
No sales call. No long generic PDF report. Just direct actionable feedback sent to your inbox within 24 hours.