Weak Google profile
Wrong or missing categories ("HVAC contractor" but not "air conditioning repair service" or "furnace repair service"), few photos, thin service details. You show up less on Maps, and convert worse when you do.
Local SEO & Google Ads for HVAC Companies
Helping HVAC companies book more service calls from Google.
When someone's AC dies in July, they call whoever Google shows them first. I make sure that's you. Google profile, local rankings, Local Services Ads, and website tightened up so searchers call instead of scrolling to the next company.
Google Business Profile • Local SEO • Google Ads & LSAs • Website Conversion, for HVAC contractors in the US
The problem
Homeowners with broken AC units are searching right now. The question is whether they call you.
HVAC is won or lost in the map pack and the Local Services Ads slots above it. Most companies lose emergency calls and install leads for the same fixable reasons: an incomplete Google profile, no pages for the services and cities they actually serve, a website that's painful to use on a phone, and thin reviews next to competitors with 400+.
Missing service and city pages
No dedicated pages for AC repair, furnace replacement, heat pump installs, or the suburbs you serve. So you never rank for "ac repair [city]", the searches that bring $8,000 install jobs.
Poor mobile conversion
Emergency HVAC searches happen on a phone, often from a hot living room. If your number isn't one tap away, they've already called someone else.
Thin reviews & trust signals
15 reviews next to a competitor's 300. No responses. No photos of your techs or trucks. Reviews don't just build trust, they directly affect how often your Local Services Ads show. Weak reviews cost you twice.
Services
What gets fixed
Google Business Profile Optimization
Categories, services, photos, and reviews set up the way Google and homeowners actually evaluate HVAC companies on Search and Maps.
Local SEO
Service pages and city pages that rank for "furnace repair near me," "ac installation [city]," and the other searches that bring real jobs, not just traffic.
Local Services Ads
The Google Guaranteed slots at the very top of HVAC searches. Setup and verification, service and area targeting, review velocity to improve your ranking, and disputing junk leads so you're not paying for spam calls.
Google Ads
Search campaigns built around HVAC economics: emergency repair keywords that convert tonight, install keywords worth a higher cost-per-click, and landing pages that turn clicks into booked calls. Not paid traffic dumped on a dead homepage.
Website Conversion Fixes
Click-to-call that works, service areas that are obvious, financing and trust cues where they matter. Remove the friction between "my furnace is dead" and "I just booked."
Review Strategy
A repeatable process your techs can actually follow: getting reviews after every job, responding to them, and using them to win both the map pack and LSA rankings.
Free download
Free Checklist: Is Your Google Business Profile Costing You Service Calls?
A practical 2-page checklist for reviewing whether your HVAC company is set up to get more visibility, trust, and booked calls from Google Search and Maps.
Download the ChecklistWant a hands-on profile review? Request a quick review
- Google profile completeness
- HVAC categories and services
- Photos and reviews
- Website and local SEO signals
- Mobile conversion checks
Process
How it works
Review
I look at your Google Business Profile, website, reviews, ads, and how you show up for the HVAC searches in your service area.
Prioritize
Identify the gaps most likely costing you calls: map pack visibility, LSA setup, missing service pages, weak conversion, thin reviews.
Fix
Implement the highest-impact changes first. No 40-page audits, no marketing fluff.
Improve
Track calls and rankings, then keep improving what's actually driving booked jobs.
About
About me
I'm a Local SEO & Google Ads consultant focused on helping HVAC companies get more service calls and booked installs from Google. Based in Europe, working with contractors across the US.
I focus on what moves the needle in HVAC: a Google profile that wins the map pack, Local Services Ads that actually show, pages that rank for real local searches, reviews that make homeowners comfortable calling you, and a website that converts a panicked "ac not cooling" search into a booked appointment.
I start by finding the gaps costing you visibility, trust, or calls, then fix the highest-impact ones first.
Contact
Want a quick review of your Google presence?
If you run an HVAC company and want to know where your Google profile, website, ads, or LSAs are losing you calls, share your website and company name. I'll flag 2 or 3 obvious gaps if they exist.
No long report. No pressure. Completely free.