Homeowners needing pipe relining, Colorbond roofing, ducted air con, or tree removal search Google Maps and call the top 3-pack spots. I optimise your Google Business Profile, expand suburban map rankings, and build AI search entity signals so you win 100% exclusive inbound calls.
Target Trades
I specifically focus on trade businesses with high equipment investment and five-figure project values. Bringing in just one extra job per month pays for the entire engagement.
You invested over A$100,000 in CCTV inspection gear, water jetters, and inversion drums. Stop relying on low-ticket tap repairs. I help specialist drainage plumbers capture high-intent no-dig sewer repairs across their target suburbs.
Homeowners looking for tile-to-Colorbond conversions or full membrane roof restorations do not want low-budget patches. We position your profile to dominate residential storm corridors and wealthy suburban searches.
Australian summer heat in Western Sydney, Brisbane, Melbourne, and Perth drives intense demand for whole-home ducted reverse cycle systems. Capture qualified homeowners searching Google Maps before your competitors.
Large Eucalyptus and gum tree removals require cranes, heavy chippers, and certified climbing rigs. We expand your 3-pack visibility across multi-suburb coverage areas so high-ticket tree clearing jobs call you directly.
The Real Bottleneck
Most Australian tradies get burned by directory aggregators or locked into expensive agency retainers with zero visibility into results.
Lead brokers sell the exact same homeowner enquiry to 3 to 5 competing tradies simultaneously. You pay monthly platform fees and per-lead fees, then engage in a margin-killing price race to the bottom.
Your business ranks #1 right next to your industrial workshop or home office, but drops outside the top 10 just 5km away where the high-value residential renovation contracts actually live.
When homeowners ask ChatGPT, Perplexity, or Google AI Overviews for recommendations, missing structured entity signals and weak category definitions mean your competitors get cited instead.
Paying A$2,000 to A$4,000 per month to traditional agencies on 12-month lock-in contracts with junior account managers who outsource spammy backlinks and produce zero measurable booked jobs.
Audit Findings
These are the exact technical issues analysed during my profile reviews:
Impact: Completely misses map pack searches for 'pipe relining', 'metal roofing', or 'ducted air conditioning'
Add canonical secondary categories and configure specific high-margin service items in the GBP catalogue
Impact: Ranks near your industrial yard but drops out of the 3-pack 8km away in wealthy residential suburbs
Build dedicated council and suburb landing pages with structured local schema and verified project proof
Impact: Lower Google trust score and lower homeowner confidence when evaluating five-figure quotes
Upload 30+ structured photos showing branded utes, CCTV pipe relining rigs, and aerial Colorbond roof finishes
Impact: Google and AI search engines fail to associate your business with surrounding local council areas
Deploy targeted suburb pages for high-income residential areas across your metropolitan territory
Impact: Competitors with 150+ reviews absorb high-intent inbound calls across Google Maps and Apple Maps
Implement a direct post-job SMS review workflow for project managers and field technicians
Core Deliverables
Every change is tied directly to local map pack rankings, AI search citations, and booked high-ticket jobs.
Primary trade categories, high-intent secondary categories, services catalogue, and jobsite photo assets configured the way Google and property owners evaluate trade businesses.
Dedicated service and suburb landing pages that rank for high-intent searches like 'pipe relining [suburb]', 'Colorbond re-roof [council]', and emergency trade calls.
Tightly geo-fenced search ad campaigns built around tradie unit economics: emergency terms that book today, installation keywords worth paying for, and negative keyword filtering.
Structure your business entity, schema markup, and review sentiment so AI engines (ChatGPT Search, Perplexity, Google AI Overviews) recommend you as the top local specialist.
Sticky tap-to-call bars, prominent Australian service areas, licence credentials, and zero-friction mobile contact flows designed for homeowners searching on phones.
A clean, repeatable post-job SMS workflow for field technicians and sales estimators to steadily capture 5-star Google reviews and drive map ranking velocity.
When a Sydney homeowner asks ChatGPT "Who is the most reliable pipe relining company near Parramatta?" or a Brisbane resident asks Perplexity for "the top-rated Colorbond roofer on Brisbane's northside", AI engines do not look at generic directories.
They cite authoritative local entities that have structured schema, explicit council service areas, verified trade categories, and rich review sentiment. I optimise your digital entity so AI models recommend your business first.
Engagement Process
Simple, transparent, and direct. You work with me directly without layers of agency account reps.
I personally inspect your Google Business Profile, website, review health, and geo-grid map rankings across your target Australian metropolitan suburbs.
Isolate the 2 or 3 high-impact issues costing you high-ticket trade jobs right now. No automated 50-page PDF audits with fluff metrics.
Reconfigure category taxonomies, implement structured JSON-LD schema, deploy suburb landing pages, and optimise tap-to-call conversion assets.
Monitor phone calls, map pack rankings, and quote requests. Scale what generates booked five-figure contracts and eliminate wasted spend.
About
I am a Local SEO and Google Ads consultant working directly with Australian tradies and high-ticket trade businesses.
When you work with me, you speak directly with the practitioner auditing your Google Business Profile, planning suburb coverage, and managing your local search work. No account managers, junior staff handoffs, or 12-month lock-in contracts.
I work with tradies in two ways: hands-on month-to-month optimisation for owners who want local search handled end to end, and focused audits and advisory for businesses reviewing an agency or building marketing capability in-house.
I focus on practical visibility across Australia: stronger Google Maps 3-pack positions, reducing proximity drop-off across target suburbs and council areas, earning recommendations in ChatGPT and Google AI Overviews, and turning mobile searches into qualified calls and quote requests.
Free Audit Offer
If you run a pipe relining, roofing, air conditioning, or tree service business in Australia, share your website and business name. I will personally review your Google Business Profile, map rankings across your target suburbs, and website setup, then email back 2 or 3 concrete findings.
No sales call. No automated 50-page PDF report. Just direct actionable feedback sent to your inbox within 24 hours.