Underbuilt Google profile
Missing trade categories, thin service details, and zero recent job photos. Google ranks you lower while competitors with 200 reviews win the call.
Local SEO & Google Ads for Home Service Contractors
Sitting at #4 in the Google map pack? You are losing 3 to 5 service calls every week.
HVAC, roofing, plumbing, and local home service trades are won on Google Search and Maps. I audit your Google profile, fix primary category gaps, build local service pages, and manage Local Services Ads so homeowners call you first.
HVAC • Roofing • Plumbing • Home Services
Google Search Audit Preview
Map Pack Gap
Query: "local contractor near me"
Competitor #1
#1 Map Pack Competitor #2
#2 Map Pack Competitor #3
#3 Map Pack Your Business
#4 Hidden The Problem
Homeowners in your service area are searching right now. Are they finding you?
Local trade searches are won or lost in the Google map pack and Local Services Ads slots above it. Most contractors lose calls for four fixable reasons:
No city service pages
One homepage cannot rank across all target suburbs. Without dedicated city pages, you get zero map pack visibility outside your main zip code.
Mobile call friction
Emergency searches happen on phones. If calling you takes more than one tap or requires digging through submenus, homeowners call someone else.
Unmonitored LSA ads
Thin reviews hurt your Local Services Ads placement, while unmanaged ad setups waste budget on junk calls from out-of-area searchers.
Services
What gets audited and fixed
No 40-page PDFs. Just practical changes focused on map pack ranking, Google search visibility, and booked service calls.
Google Business Profile Optimization
Categories, services, photos, and geotargeted posts set up the way Google and homeowners evaluate local trade companies on Search and Maps.
Local SEO & Suburb Pages
Dedicated service and city pages that rank for 'roof repair near me', 'emergency plumber [city]', and high-ticket service searches.
Local Services Ads & Dispute Management
Google Guaranteed setup, verification, service area targeting, and monthly lead disputes to credit back junk or out-of-area calls.
Google Search Ads
Search campaigns structured around contractor economics: emergency service keywords that convert tonight, replacement keywords worth paying for, landing on dedicated call pages.
Mobile Call Conversion Fixes
Sticky tap-to-call buttons, prominent service areas, financing cues, and fast-loading mobile layouts. Remove friction between panic search and booked appointment.
Review Strategy for Crews
A repeatable process your crew and technicians can execute after every job: getting Google reviews, responding promptly, and building map pack ranking velocity.
Google AI Overviews & ChatGPT Search
Read the AI Search Guide →
AI Search Optimization for Local Contractors
How conversational AI search engines select and cite local trade companies. Structure your Google Business Profile, categories, and suburb schema so AI models recommend your business first.
Free Download
Free Checklist: Is Your Google Business Profile Costing You Calls?
A practical 2-page checklist covering the 11 key areas that decide whether local searchers find, trust, and call your business on Google Search and Maps.
Want a hands-on review of your profile? Request a free quick review
What the checklist covers
- Core business info, category selection & service area
- Service descriptions & high-value search alignment
- Jobsite photos, vehicle branding & visual trust
- Review request workflow & response velocity
- Website alignment, suburb pages & mobile calling
- Competitor comparison & priority fix matrix
Industries
Built for US home service contractors
I work directly with trade business owners across the US:
Home Services
Roofing Contractors
Map pack visibility, storm damage search keywords, and high-ticket roof replacement lead optimization.
Home Services
HVAC Contractors
Local SEO, Google Business Profile, Google Ads, and LSAs for heating and air conditioning contractors.
See the HVAC SEO approach → Home Services
Plumbing & Trade Services
Emergency call optimization, Local Services Ads verification, and suburb landing page architecture.
Process
How it works
Direct consultant workflow built for fast execution and clear accountability.
Quick Audit
I inspect your Google profile, categories, photo recency, review velocity, and map pack rankings for key searches in your service area.
Prioritize 3 Gaps
I identify the 2 or 3 specific issues costing you service calls right now. No 40-page generic audit reports.
Execute Fixes
Implement profile categories, upload jobsite photos, build suburb pages, or fix LSA targeting. Hands-on changes without agency bloat.
Track Booked Calls
Monitor call volume, map pack rankings, and lead quality. Double down on what brings booked jobs, drop what doesn't.
About
About me
I am a Local SEO and Google Ads consultant working with US home service contractors and local trades.
When you work with me, you speak directly with the person running your profile audits and managing your local search setup. No account managers, no junior staff handoffs, and no 12-month lock-in contracts.
I focus on practical local visibility: Google Business Profiles that hold top map spots, citations across ChatGPT and Google AI, and dedicated suburb pages for your best territories. Everything is built to turn local searches into qualified phone calls.
Free Audit Offer
Want a quick review of your Google presence?
Share your website and business name. I will personally check your Google profile, map rankings, and site setup, then email back 2 or 3 concrete findings if gaps exist.
100% Free Audit
No sales call. No long PDF report. Just direct actionable feedback sent to your inbox within 24 hours.